"Everything has a balance of good and bad to it: for example, Hetauma (a graphic design style or trend that can be translated as “clumsy skill”) for me is ‘bad, but good’. I think most of Japan’s “kawaii” culture is just cute; it’s very easy for people to like what comes out of it. I don’t find anything particularly shocking in it. But when something looks cute but has a funny or weird aspect to it, I think it’s really special. That kind of cuteness has a very strong character."
-- Misaki Kawai
source: 康樂縣
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